Matt Maier

Divisional VP
Canopy Mortgage

Verde Vibes

Campo Verde High School & Gilbert, Arizona, AZ Community

Located in the vibrant city of Mesa, AZ, Cider Corps has evolved into more than just a taproom; it’s a cornerstone for community engagement and veteran support. As the business flourished, it naturally attracted people from all walks of life, including significant figures who resonated with its mission. One such individual is Jim Pomush, a Vietnam veteran and Purple Heart recipient, whose friendship and guidance have been instrumental to the Duren brothers. Pomush, beyond embodying the spirit of camaraderie and mentorship, also highlights Cider Corps’ role in bridging generational gaps among veterans, serving as both a figure of inspiration and a reminder of the continuous support that can flourish within the community.

The Story

In the heart of Mesa, Arizona, a unique establishment stands as a testament to resilience, recovery, and the power of community. Cider Corps, as it is aptly named, began not just as a business venture but as a therapeutic journey for co-owner Jason Duren, a brave soul who navigated the tough road to recovery after sustaining traumatic brain injuries from IED blasts in Afghanistan. Alongside his brother Josh, what started as a healing hobby amidst the struggles of medical retirement soon fermented into something much greater. The art of making cider became a pivot from the darkness, utilizing routines and problem-solving to weave a new narrative for Jason—turning possible despair into blooming hope. This venture symbolically and literally became a medium through which Jason rediscovered focus and a zest for life.

The transition from hobby to mission-driven business was not a decision made lightly by the Duren brothers. Aware of the challenges and hurdles ahead, especially underscored by Jason’s journey through medical retirement, they were committed to creating more than just a cider brand. Their vision? A taproom that serves as a communal beacon for veterans and civilians alike—where stories of valor, sacrifice, and the mundanities of life can intermingle over a glass of meticulously crafted cider. Opening its doors on Veterans Day in 2017, Cider Corps quickly became a space where the motto “Drink Great Cider. Honor Great Sacrifice.” resonates with every patron. This ethos not only captures the heartfelt mission of the founders but gives patrons a reason to come together, fostering a spirit of inclusivity and mutual respect.

Plan Your Visit!

Through their journey, Jason and Josh Duren have showcased that Cider Corps is more than a cidery—it’s a mission-driven endeavor that pays homage to sacrifice while actively nurturing a space for connection, understanding, and healing. Each glass of cider served is a toast to the resilience of the human spirit, an homage to those who’ve served, and a reminder that no one should navigate the aftermath alone. Mesa, AZ, has truly gained a remarkable business that embodies the best of American resilience and community solidarity, where every day is an opportunity to “Drink Great Cider. Honor Great Sacrifice.” and appreciate the collective journey of recovery, remembrance, and hope.

Source: cidercorpsaz.com
Header Image Source: cidercorpsaz.com